But why is it so important to have a good communication strategy? Because customers are looking for satisfactory experiences with the brand and for it to encourage them to make a sale.
When a customer receives prompt and timely attention to their concerns or desires, they will be closer to consolidating the purchase. And this is where messaging tools come in.
Chatbots are one of the best known and most effective in the process of automatic communication. , they have the ability to maintain a fluid conversation with customers, resolve any queries and even guide them through the processes necessary for the purchase.
Whatsapp is one of the most popular instant messaging apps in the canada b2b leads world and its adaptation, Whatsapp Business, gives companies a new opportunity to offer timely communication.
It is still a very new tool, so there are no conclusive results on its effectiveness. However, according to studies carried out by Messenger People , due to the large number of users of the platform, companies have a very wide range of campaign reach.
And taking into consideration that investment in instant messaging strategies usually has lower costs compared to other marketing techniques, the ROI is usually positive.
Messaging marketing strategies usually have an ROI that is related to engagement, reach, CTR, etc. But each company must carefully consider the indicators that best fit it in order to have an objective calculation.
Again, the success of the marketing plan will depend greatly on the way in which the strategy is executed. We must remember that messaging is an effective way to attract potential customers as long as we do it properly. Over-sending can generate results contrary to those desired.
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So why and how should we use these tools to draw up the marketing plan with the sales factor always in mind?
Any element that we can add to our marketing plan and that increases our business opportunities is something that we should not ignore, especially when this will allow us to stay at the forefront of new marketing trends.
But as we have already seen, ROI is a fundamental element when deciding on any action or plan. So we must keep this in mind in order to execute the marketing plan effectively.
No marketing strategy will be truly positive for our company if we do not manage it with a good use of resources. This not only means that it has efficient planning and execution, but also that it is profitable and has a good return on investment.
Understanding this point will be vital for the development and growth of the company, which, like sales, has the same final objective: to benefit finances.
This and all the tools we want to implement must be related to the requirements of the company and its clients. Not all strategies work for everyone, but there are certain points that can help you design a path towards ROI.
