In August 2021, after updating the "Rice, Oil, Salt, Sauce, Vinegar and Tea" video series, Li Ziqi posted on the social

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zihadhosenjm25
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In August 2021, after updating the "Rice, Oil, Salt, Sauce, Vinegar and Tea" video series, Li Ziqi posted on the social

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For example, the early video style, shooting method, and even the dressing style of the blogger "Jiang Xunqian (September)" are exactly the same as Li Ziqi, and she is regarded as Li Ziqi's "substitute". In June 2023, "Jiang Xunqian (September)" released a video of making iron flowers, which became popular on the Internet. The Douyin account gained 2.15 million followers in 30 days, and the Xiaohongshu account gained more than 300,000 followers in a month.

Coincidentally, Peng Chuanming is also keen on restoring intangible list of latvia whatsapp phone numbers heritage with ancient methods. He spent two years shooting an 8-minute video on making ink using ancient methods, and was hailed as the "male version of Li Ziqi". Currently, Peng Chuanming has 10.833 million followers on the Douyin platform.

Given that many bloggers focusing on rural life and agriculture have emerged on the Internet, after three years of hiatus, Li Ziqi may disappear into obscurity and it will be difficult for her to attract the attention of netizens. However, it is quite unusual that after Li Ziqi resumed updating, she is still considered a "top streamer".



Image source: Weibo

Image

On November 12, Li Ziqi updated two videos and officially returned. Within 24 hours, Li Ziqi received 55 related hot searches on the Weibo platform, with related topics read more than 1.45 billion times and a cumulative time on the list of up to 370 hours. According to Feigua data, in the past seven days, Li Ziqi's Douyin account has accumulated 11.99 million followers, and her Bilibili account has accumulated 1.895 million followers.

The reason why Liziqi can still maintain a strong appeal to the audience in such a fiercely competitive context is largely because her content has extremely strong differentiation advantages.

Unlike most Internet celebrities who are keen on riding on the popularity, Li Ziqi has unique insights into content selection and does not pursue gimmicks, but focuses on telling stories and showing artistic beauty. This determines that Li Ziqi's works have strong vitality and cross-cultural communication characteristics.



Image source: Li Ziqi

In addition, in order to create high-quality content, Li Ziqi also spent a huge amount of money and time. For example, in order to create a video about making "lacquerware", Li Ziqi personally went to the Chengdu Lacquerware Craft Factory to learn intangible cultural heritage skills. In an interview, Yin Liping, a national representative inheritor, revealed, "It took a whole year to make this work. Her hard work and dedication really touched me in the end."
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