It Is The Unknown Known. Or, As It’s Called In The Johari Window, The Façade.philosopher Slavoj Žižek Categorized The Unknown Known As When People “intentionally Refuse To Acknowledge That We Know.” In Companies, You See This All The Time. You All Know The Ship Is Moving In The Wrong Direction, But No One Says It Out Loud.but Why?myriad Business Reasons Explain Why Someone Might Not Acknowledge Something They Know Or Believe. One Researcher Found The Cause Can Be As Simple As A Team’s Blind Faith That A Project Could Still Have A Chance At Success.
In Many Cases, Business Leaders Know They Continue To Do Things netherlands phone number resource With Institutional Momentum Even Though The Programs Aren’t Productive Or Useful.i Worked With One Team Whose Email Newsletter Subscriptions Dropped From , To Fewer Than Over Months. Yet, They Still Spent Thousands Of Dollars To Develop The Content And Send That Newsletter Every Quarter.stopping It, They Thought, Could Signal To The C-suite That Investment In That Enterprise Email System Wasn’t Worth Funding.institutional Momentum Propels Businesses To Do Things They Know Aren’t Productive Or Useful, Says @robert_rose Via @cmicontent.
#contentstrategyshare On Xmy Healthcare Client Had A Gut Feeling That They Produced Sub-optimal Webinars To The Content. But Acknowledging The Imbalance Would Mean Addressing The Fact That They Had No Strategy.in Other Words, Acknowledging The Need To Course-correct Would Imply That The Team Knew How Many Webinars They Should Produce And How To Rebalance The Mix Of Content Types.look Through All The Windowsit’s Tempting To Look At The Performance Of Content And Campaigns And Let The Data Inform How Much To Produce For Any Part Of The Journey, Persona Type, Or Format.