. Leverage Influencer Marketing and Celebrity Endorsements peru mobile phone numbers database Influencer marketing for luxury brands isn’t about the hard sell; it’s about curated associations that enhance brand appeal. Partner with micro-influencers or celebrities to subtly integrate your products into their appealing lifestyles . Take Daniel Wellington’s successful collaborations that blend authenticity with reach. Strategies of Luxury Brands Making a Difference in the Digital Age Strategies of Luxury Brands Making a Difference in the Digital Age .
Chanel: Creating a Beauty Buzz #ChanelBeauty Hashtag Challenge. Strategy: Chanel encouraged social media users to share beauty looks using their products with a special hashtag, generating a ton of user-generated content (UGC) and spreading brand awareness and excitement. Why It Works: UGC feels authentic and relatable, creating a sense of community among beauty enthusiasts. It also focuses on creativity and self-expression, which is true to Chanel’s brand image.
. Gucci: Going Viral With Short-Form Videos Strategy: Eye-catching short-form video content on TikTok and Instagram Reels. Gucci creates visually striking and sometimes humorous videos that grab attention and showcase their products in a fashion-forward way. Why It Works: Short-form video is a dominant content format, especially among younger demographics. By creating engaging videos on these platforms, Gucci is reaching a new audience and keeping the brand fresh and relevant.
