There are many changes that Google constantly makes in its algorithms to classify and position web pages in its search engine. Over time, Google has made some major changes that you may have heard of, such as Panda, Penguin and Hommingbird. Well, just a few days ago, Google announced a new algorithm change, which they themselves have considered to be the most important update in five years. This new algorithm will directly affect those who work in SEO chinese overseas british data positioning, as well as companies and users themselves, who will notice how the results of their searches are more accurate.
Google has started to implement the BERT (Bidirectional Encoder Representations from Transformers) algorithm model. BERT is an open-source neural network pre-trained by Google to more effectively perform natural language processing (NLP) , which is the way we express ourselves. Until now, Google analyzed word by word within the search phrase. But now, it will be able to relate each of
those individual words and associate them to understand the context of the phrase that the user has used in their search.
BERT helps a machine understand what words in a sentence mean, but with all the nuances of the context. Until now, Google's search engine omitted connectors (prepositions, etc.), because they were not words with a meaning in themselves, but a simple preposition can change the context of a sentence and, consequently, the result of the search.
