In this article we will see the application of Artificial Intelligence to the retail sector and all the possibilities of this technology for retail trade.
Benefits of Artificial Intelligence (AI) in the retail sector
We must remember that AI goes beyond impacts of overseas chinese consumers in uk automation . Automation can be said to be one of the novelties and at the same time one of the advantages of applying artificial intelligence in retail . However, the distinctive factor of AI is that its system can provide feedback and learn by itself .
Data intelligence can be the consumer's ally in decision-making, with technological solutions suited to each brand. This is interesting for products and services where many variables affect consumer choices, such as technology companies, insurance, travel and more.
This is how this type of system can provide potential customers with the products they really want when they need them. As a result, delivery times are also improved thanks to the adaptive quality of these systems, but let's take a closer look at some of the applications of AI in the retail sector:
Customizing the offer
With AI we can fully understand the profile of each customer , so we can visualize in a personalized way, prioritizing the products and services that interest customers the most and optimizing the offer and stock. This functionality can also be applied to physical stores, providing this information to merchants, even when the customer arrives at the building and connects with their mobile phone.
Chatbots or virtual assistants
We can create “humanized” chatbots so that consumers can ask questions or even have mobile phones become our assistants when we are lost in a store and there are no employees nearby.
Stock optimization
In relation to the previous point, the application of AI to retail will give us the ability to inform the customer immediately , without waiting for the attention of a salesperson to answer questions such as whether the size or model is available in a physical store or where they can find it at the nearest point.
