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When You Hear, “start With Why,” What Comes To Mind?if It’s Simon Sinek, You’re Not Alone. Since , His Ted Talk Has Been Viewed Over Million Times, And His Book Start With Why Made Bestseller Lists.mark Levy, Founder Of Levy Innovation, Helped Simon Conceive Start With Why.a Self-described Differentiation Expert, Mark Helps Corporations, Brands, And Thought Leaders Develop The Idea They’ll Be Known For.he Shared The Process He Uses With Clients In His Content Marketing World Presentation, How To Come Up With Your Big Sexy Idea.