About half of the companies involved in the survey plan to spend more than 30% of their total advertising budget on Social Media (the annual growth is even higher than 10%)
Users over 55 are engaged in branded content from companies twice as often as those under 28
Over 95% of people who mention/discuss products and brands online do not follow the official social profiles of the same brands
About 80% of people who use Twitter as a customer service channel expect a response within an hour.
About 10% of small and medium-sized businesses in the United oman whatsapp shopping data States use YouTube (a figure that should be taken with a grain of salt, given the elusive definition of “small to medium-sized business”).
Linkedin Company Page Usage Grows Over 30%, Year Over Year
LinkedIn as the ideal tool for lead generation in B2B sectors: it is the first Social to use for 92% of B2B marketers; 80% of their leads come from LinkedIn
About 8 months ago, in the US, about 65 million companies had official fan pages on Facebook. This was a 33% increase from the previous year. In addition, 70% of promotional/marketing activities were targeting foreign users, outside of the United States.
Of these 65 million, approximately 4 million pages have active advertising campaigns on Facebook.
Bulk data that can be read and interpreted to suit your needs. Can you make a decision about which social media is right for your business by looking at this data? I don't think so.
Choosing the right Social in your Social Media Marketing strategy, in 3 points
The data only says that Social Networks are increasingly a key marketing tool. But the fact remains that to choose where to be present, you need to ask yourself about objectives and targets, type of products/services, content, familiarity with the channel.
1. Objectives and Targets
Do you want to do communication and brand awareness? Do you want to sell with Social? Do you need a tool to do Customer Care or simply collect leads?
Based on what you want to achieve from Social Networks, you can identify which communication channels are most suitable. It will not be an easy choice, because all the individual Social Networks can contribute to different objectives , but there will be channels that are more suitable than others.
If you want to get leads from professionals , perhaps B2B, then LinkedIn is a good choice (not only as a Company Page, but also as a Group), thanks also to the ever-increasing opportunities offered by LinkedIn Ads .
If you want to collect user contacts (B2C), then Facebook fan pages and groups are the obvious choice, thanks to advertising tools such as Facebook Lead Ads and the many possibilities offered by the Facebook advertising platform.
Customer Care on large numbers? Twitter is the way.
If your industry has highly “visual” products and services that can trigger trends or impulse purchases (e.g. jewelry, architecture, interior design, furniture, etc.) then Pinterest for businesses can become an extraordinarily and unexpectedly strong channel. In many cases we have followed, Pinterest has become the first referral of visits to the site…
