I think the first thing to understand is the actual structure of the sponsored Meta, if the level structure of the campaigns is not clear from the start, it becomes complicated to fully understand some dynamics (below you will find a clear and immediate diagram).
facebook campaign structure
If you are also interested in Linkedin ads campaigns, look here .
Create a campaign on Meta and define the objective
First of all, once inside the Meta Business Suite we have to select “manage ads” from the left menu, another window will open and from here we can start.
Inside the ad management panel, we need to create a new campaign by clicking on the green “+Create” button at the top left.
This will open a menu where you can select your campaign objective.
Each objective will be functional to the very intent of the campaign and useful to achieve the desired results.
It will have to be chosen on the basis of previous investigations, the stage of the funnel you are in and the needs you have as a brand.
Over the years the platform has undergone significant changes that also include the goals of the campaigns themselves. Below you can find a snapshot of the current goals (mid 2023).
Facebook Meta Ads Sponsored Campaign Objectives
Meta Ads “Campaign” Level
Once you have chosen the objective and netherlands whatsapp shopping data clicked on “Create”, the actual campaign will be generated and a new screen of the Meta Business Manager will open.
We will then assign a name (as representative as possible to immediately recognize what we are doing), we will indicate to Meta if we are part of special categories and we will define whether to use a daily or overall budget for the entire campaign.
In this step we will also define, always with regards to the budget, whether our campaign will have to be ABO (budget optimized for ad group) or CBO (budget optimized for campaign).
The difference between these two budget strategies is significant, the first one should be used in the testing phase because it is the advertiser who decides how much to spend and where.
The second leaves everything in Meta's hands and is recommended when we already have some creatives that work.
It is also important to understand the difference in choosing between daily and total budgets:
