The Continued Rise of Video and Useful Facts About Youtube

mstlucky8072 · Post by **mstlucky8072** » Mon Dec 09, 2024 8:20 am

Online video content, which has increasingly taken up more space in our lives as consumers in recent years, continues to strengthen its position in brands’ marketing strategies. The impact of videos in conveying the desired message, telling a story and creating interaction is felt more than ever today. In order to progress by integrating videos, which have long gone beyond being just an entertainment tool, not only into customer-oriented marketing strategies but also into brand culture and to conduct a comprehensive study in terms of both format and content for use in 360-degree communication, it is important to understand the potential of the platforms we can use. Research on marketing content showed that the star of video would continue to rise in 2020.

The quarantine process experienced with the COVID-19 (Coronavirus) pandemic affecting the whole world increased the time spent on social media platforms and had sharp effects on user behavior and searched content. As we begin to make sense of this period we are going through and plan the process we call the 'new normal', I wanted to take a closer look at video consumption, one of the topics where the effects of the pandemic are felt. Today, I chose Youtube, which is the largest search site after Google, the most visited web page after Google, and the most popular social media platform after Facebook , as a starting point.

In this article, where I have compiled the most up-to-date YouTube statistics I have access to, I also share information that I think may be useful about content trends and user behavior. Indeed, 2020, which we want to end now due to global disasters, has 7 full months ahead of us, and it is important to take the right steps for 2021 before it is too late.

Youtube User Statistics as of May 2020
#1 The number of monthly active users who visit YouTube by employment database logging in has now exceeded 2 billion . It is worth noting that this figure does not include viewers who are not logged in, and even so, it corresponds to approximately one-third of the entire internet population.

What Happened on YouTube During the COVID-19 (Coronavirus) Pandemic?
According to research published by Direct Agents , YouTube seems to have increased its daily video views by a significant amount during the COVID-19 period.

#7 In the 7-day period before March 13, 2020, the platform saw an average of 3.2 trillion daily video views, and by the last week of March and the beginning of April, this figure had risen to around 10 trillion. On April 3, a record of 12.8 trillion was broken. To see the impact of COVID-19 on content, we look at the Global YouTube Views Data announced on YouTube Culture & Trends .

#8 Videos with the word 'Banana Bread' in their title saw a 330% increase in daily views (comparison of the dates between January 1, 2020 - March 14, 2020 and March 15, 2020 - April 22, 2020)

#9 How-to videos containing the word 'guitar' have been viewed over 150 million times (between March 15, 2020 and April 27, 2020).

#10 The number of daily views of dessert recipe videos also increased dramatically in mid-March.

#11 Pizza recipe videos also received 700 million views between March 15, 2020 and May 7, 2020.

#12 There was a 120% increase in the average daily views of French fry recipe videos (comparison of the date ranges of January 1, 2020 - March 14, 2020 and March 15, 2020 - May 7, 2020).