Due to many issues such as globalization and consumerism, people tend to buy various things whether they really need it or not. With the emergence of the Covid-19 pandemic in 2020, people have dramatically shifted to online shopping, which has brought an increase in e-commerce revenue. People have found online shopping more convenient and secure than ever before, which is quite noticeable.
But what about you?shopping cartNot productive enough to convert your generated leads?
In this article, we will introduce some of the best eCommerce cart design practices that will help you keep your visitors staying.
Ecommerce Cart Design Practices: How to Make Your Visitors Stay
Cart abandonmentIt may not seem like a big deal, but it can be costing your business a lot of money. You’ve put in a lot of effort and invested a lot of energy, time, and money into generating leads and malaysia mobile phone numbers database scaling your website traffic, but you end up seeing a lot of unfinished shopping carts. As a web designer or ecommerce owner, are you wondering how you can help your visitors fix this sales funnel leak? Here are 8 places to start.
1. Add a Shopping Cart Icon to Your Website
It may sound a little ridiculous if you own an eCommerce business but don’t have a shopping cart on your website. Having a shopping cart icon on your website is very important because it allows your visitors to quickly add and purchase the products they want.
You should also make sure that you add the shopping cart icon to a section of your website that is easy to find and see. Obviously, you should add it at the top of your website. Whether you add it to the right or left corner is your choice. However, the e-commerce king, Amazon, has placed its shopping cart in the top right corner. In fact, many e-commerce sites add their shopping carts to the top right corner.
2. Show Number of Items in Icon
It’s helpful to remind your visitors of the number of items they added to their shopping cart. This is especially important if you have a “buy 3 get 4” promotion for your product.e-commerce businessesfor example on Black Friday.
This number can help your website visitors or app users in two ways. First, it shows them that the item they selected has been added to their shopping cart. Second, it makes it easier for them to track the number of things they’ve selected.
This is how Kiko Milano displays the number of selected products in the shopping cart icon.
3. Display a Confirmation Message When They Add an Item
Design your shopping cart to confirm when visitors add an item to their cart. A confirmation message leaves them with no doubt about whether it’s working or not.
In addition to the number you add to the shopping cart that ensures that the product they have selected has been added to their cart, you can also design a confirmation message that serves the same purpose. So, when a visitor adds an item to their cart, the confirmation prevents them from worrying about whether or not the item went through.
Your confirmation message may or may not include buttons. You can design it to have two buttons: complete purchase and continue shopping. You can also cross-sell with a display of comparable products at the bottom of your confirmation message, just like Amazon does.
Kiko Milano is a perfect example of providing a confirmation message:
As you can see, there are two buttons in this confirmation message, "Continue" and "Go to Cart", for the convenience of the users.
4. Add Mini Cart
The mini cart is a pop-up that displays the most important information about your cart items. It allows customers to look at it without leaving the product page they are on. So if they want to check the size they chose for the shirt they added to their cart, they can easily do so without actually leaving the product page and going to the cart page.
With a mini cart, you help visitors see what items they have added to their cart without having to open the cart page. This way, they can check what is in their cart by clicking or moving their cursor over the cart icon without losing their place on the site.
Here's how Asos uses the mini cart:
As you can see, the mini cart used by Asos shows the price, name, size and quantity of the products. If the visitor decides to complete the purchase, they can click on the “Buy Now” option. They can also “View Cart” to make further changes and complete the purchase. There is also a trash button where users can quickly remove products they do not want to purchase.
5. Let Me Know If Shipping Is Free
The most common reason why people abandon their shopping carts is high shipping costs. Luckily, there’s a simple solution: offer free shipping on orders over a certain amount and gently encourage your customers to reach that level.
For example, Shein incentivizes its visitors by counting the remaining dollars they need to spend on products to earn free shipping.
6. Add a Checkout CTA
It has many features on itshopping cart page. Customers can view their orders, adjust the quantity of each item, change colors, remove products, go back to the product page, etc. However, the main purpose of the shopping cart page is to guide visitors to the next stage of the sales funnel: completion of the purchase and payment.
The checkout button should be the only call to action on your cart page. You can add a different color to make the button more prominent. The size should also be reasonable so that users can easily see it. You can offer other similar product recommendations at the bottom of the page, but don’t put too much emphasis on them as this will deter shoppers from checking out.
7. Use Exit Intent
If you can prevent your visitors from leaving by making a last-ditch effort to convince them to buy, you can increase your conversion rate and reduce cart abandonment. A common strategy is to use an exit intent popup.
Exit-intentionPop-ups help you make a last-ditch effort to keep visitors on your shopping cart page. An exit pop-up is triggered when the mouse pointer moves towards the back button or exit cross on the browser or tab.
By disrupting the user's typical activity pattern, you force them to make a different decision than just clicking the exit button. You can present an offer orCoupon Codein your exit intent pop-up, making instant payment too tempting to pass up.
See how SocialPros uses an exit intent popup with a promo code.Instagram growth services:
8. Make Your Shopping Cart Mobile Responsive
Designing your cart for mobile conversions is essential, as 55.4% of people worldwide shop online from their mobile phones in 2020.pocket friendly, there is a high probability that you will lose half of your prospective customers.
