For example, in the case of SMS, the opening rate reaches 98% and, as they do not require an Internet connection, they can be received by all mobile phones as long as there is coverage .
Messaging channels such as SMS, RCS, WhatsApp, Facebook Messenger or el salvador whatsapp number data 5 million Google Business Messages, among others, are ideal for establishing direct and interactive communication with each client from their cell phone.
Thanks to their discreet, direct, friendly and non-invasive nature, they allow brands to interact with customers, offer personalized offers, benefits or promotions , as well as facilitate progression through the sales funnel.
Furthermore, when chatbots with Artificial Intelligence (AI) are incorporated , which learn from interactions, it is possible to optimize costs and customer service to the maximum, improving the Unit Economics of your business.
3. Improve customer service and reduce your costs
Instant messaging channels allow brands to improve their relationship with their consumers, especially when you automate interactions thanks to chatbots, improving the customer experience and therefore increasing Customer Lifetime Value.
Promotions and conversion
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