Marketing Payment Models: A Beginner's Guide

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Affiliate marketing is a powerful tool for attracting new business. We're talking about a $12 billion industry, so know that affiliate marketing works. However, for your program to be successful, you'll need to choose the right payment model.

There are several payment systems you can use guatemala phone number data for your program, including offering commissions for leads or successful sales. The option you choose will depend on what your ultimate goals are.

In this article, we'll introduce you to the four most common affiliate marketing payment models and discuss when it makes sense to use each one. Let's get started!

This affiliate marketing payment model is very similar to the “cost per action (CPA)” approach. With the CPA model, you pay for very specific actions, such as app downloads or free trial sign-ups. In most cases, the CPA model is all about lead acquisition, so it falls into the same category as cost per lead (CPL).

1. Cost per click (CPC) payments
Cost per click (CPC) is one of the main metrics you'll encounter when you're engaging in online marketing. If you advertise on an advertising network , for example, you typically pay for each click on one of your campaigns.

If you run an affiliate program, you can also use CPC as your primary payment model. With this setup, you'll pay affiliates for every click they generate that leads users to your website, landing page, or product.