If you are thinking about how to revive your brand, try to be different and original. Get inspired by the way Alza creates its marketing. Come up with your own iconic element that customers will associate with your offer. This may be exactly the step that will put you ahead of the competition. However, remember the other important steps, because Alza does not consider marketing to be the only key ingredient in its growth.
1. Quality preparation
According to Czech Promotion, the creation of the character was preceded by hours of interviews with shoppers, lots of questionnaires and analyses . As you can see, good preparation pays off, because understanding the target customer group is absolutely essential for the success of the brand, campaign and mascot.
2. Simple and memorable design
The little green man is simple and easily recognizable. At first glance, it may seem childish, but it is this playfulness and difference that are significant. While competitors choose serious visual presentations, Alza decided to go the way of lightness. This simplicity in design allows it to be quickly linked to products and advertising .
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3. Ubiquity and repetition
Alza's marketing was conceived as a bet on quantity and deployed the little man in all channels – from TV commercials, to billboards, to online banners and social networks. His ubiquity is a strong point of the campaign, as he has become an unmistakable symbol of Alza. The emphasis on visual repetition and simple, catchy slogans ensures that people immediately associate the brand with the mascot.
The physical presentation of the mascot in stores, on product packaging or in germany phone number data advertising flyers ensures that people remember it not only when shopping online, but also when in personal contact with the brand.
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4. Controversy as a tool for attention
The little green man, with his loud and often annoyingly intrusive style, often arouses conflicting feelings in people . But this controversy is actually part of a successful strategy. Thanks to the fact that the advertising character is deliberately provocative, he achieves a high level of recognition . Disputes about whether the advertisement is too “aggressive” or “annoying” keep the brand in the center of attention and discussion.
5. Differentiation from the competition
Thanks to its long-term work with the little green man, Alza has achieved that its brand is easily identifiable and stands out from the competition in an unmistakable way. The mascot has even gained widespread awareness with a new word – Alza.
People tend to remember visual stimuli that are unusual or funny better – and that’s exactly what Alza is aiming for. Alza has built its marketing around an emphasis on simplicity and memorability.
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