Days later, Guillermo re-enters the company’s website and, since the company has contextual chatbots, built with AI, the bot can start the conversation with a message like “ Hi Guillermo, are you still interested in the model Y laptop? We have an offer for you.
Along the same lines, if Guillermo asks about the laptop during instances like Christmas, the chatbot could take up that purchase intention and enhance it with a discount associated with this event, increasing the chances of closing the sale.
The core of a contextual conversation is to adapt to the needs of the consumer, not only considering their tastes and interests, but also maintaining continuity in interactions to avoid redundant questions or to offer complementary solutions.
