Structuring a strategy involving data-driven marketing requires having well-defined objectives, stipulating the metrics that will be analyzed and monitoring the data in real time, adjusting as necessary. To help with the iterations that data-driven marketing requires, agile marketing and its frameworks can be of great value, as they refer to cycles (sprints) with periodic monitoring meetings and suggestions for adjustments.
Agile management is also essential in data-driven marketing. It provides flexibility for changes during project management and australia mobile database delivery, which favor an experience that is more aligned with customer expectations. Using the agile OKR (Objectives and Key Results) methodology, for example, creates alignment and engagement around measurable and dynamic goals. In addition, all employees begin to observe the company's objectives and, therefore, are able to work towards goals that the organization aims to achieve.
To learn more about this topic, watch the webinar we produced with Antonio Carlos Soares, CEO of Runrun.it.
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