Content Marketing is what we have left – part II

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In this second part of the publication about Content Marketing, we will check out three more lessons that uncle Seth Godin has to tell us about the subject. The first two were already published last week, and you can check them out at this link : – 1) Communicate, but without excess; and 2) Keep leads warm;

3) Spread Your Ideas

What we are doing right now, that is, spreading Seth Godin's Content Marketing ideas, is exactly what he says about it: “People who spread their ideas, no matter who they are, win.”

But there is a detail behind every idea spread across Sweden telegram data the internet, on every website, in every content about anything that is essential for the ideas to reach the so-called Buzz (rumor) necessary to spread, not without the help of “contaminators” – in this case, this same column from Qualé Digital in Acontecendo Aqui: a relevant message.

4) Whisper to Few

Instead of imposing authority, brands and entrepreneurs need to hold back their anxiety and understand that even though things are moving fast on the web, authority needs to be recognized slowly, or in Seth's words: whispered to a few.

Now try creating content about your worldview, your market, and the brand/consumer relationship, to see how much more attractive the message becomes.

5) Content = Relevance

Since relevance is the most important aspect of any content, you won't be surprised if we tell you that not every post on Seth Godin's blog (http://sethgodin.typepad.com) is optimized. And look, the guy led one of the first digital marketing companies, called Yoyodyne, acquired by Yahoo!, so he knows SEO. One explanation would be to say that Seth cares more about the content's objective x audience than anything else. Humanizing the message is more important than sticking to keywords.