Covid19 is a pandemic that has forced everyone to stay at home. A much-needed quarantine to protect the lives and social-health systems of most countries. Thousands of families with all their members are at home, they have plenty of time to interact on digital platforms . Do you already realize why you have to implement changes in your actions?
For this reason, it is essential to adapt your marketing automation strategy during the coronavirus. It is the ultimate test to prove that your company can cope with negative situations. These are necessary changes that you will see reflected in the results.
TABLE OF CONTENTS
Impact of coronavirus on the consumer
How to deal with this crisis
9 steps to adapt your marketing montenegro email list automation strategy during the coronavirus
1.- Change your content
2.- Payment options
3.- Strengthens the bond with the client
4.- Free online courses
5.- Maintain your commitment to stakeholders
6.- Home deliveries
7.- Create awareness campaigns
8.- Help to the health sector
9.- Design fundraising campaigns
Impact of coronavirus on the consumer
Coronavirus searches
It is clear that this virus has changed people's lives, but how does this affect the consumer? The answer is not so complex, since it affects the simplest routines such as going to the supermarket or the pharmacy. During quarantine, these common aspects have become quite a feat.
A Captify study found that searches about coronavirus have grown by 11,434% since January. Comparing the number of searches about coronavirus with the total number of searches made in the country, Spain ranks fourth after Italy, Germany and the United Kingdom. This reflects that people's interest is focused on Covid-19, and with good reason.
They also indicated that the categories that have grown the most since January 1 due to the pandemic have been consumer goods and packaged goods (728%), home delivery (58.7%) and pharmaceutical products (38.1%). While the categories of travel (-300%), events (-215%) and luxury goods (-76.2%) have lost interest.
Clearly, people have lost interest in things of enjoyment and have focused more on basic needs . In addition, their lives have changed by having to comply with quarantine, limiting their possibilities of mobilization. For this reason, most food and pharmaceutical companies have implemented home delivery.
