A difficult transition to Apple

[bitheerani216]

First of all, I would like to note how much Apple CEO Steve Jobs wanted to see John Sculley at the helm of his company, and how fiercely John avoided this transition from Pepsi to Apple. Of course, a bright future ecuador mobile database him at Pepsi, he was in this business like a fish in water. And Jobs's persuasion, although it sounded convincing, did not have any effect on Sculley. In the end, after Jobs's phrase, with which this article began, Sculley could not stand it, and headed Apple. As they say now: "He was already in his head."


Jobs, Sculley and Wozniak
Career at Apple and the dismissal of Jobs
In 1983, John Sculley took over as Apple's CEO. He still lacked experience and knowledge of technology. Despite this, Sculley and Jobs had the same views on all issues related to marketing strategy. Their relationship began to deteriorate in unison with the falling sales of Apple Macintosh computers in 1984. According to Sculley, Jobs at that time "didn't know much about running a company."

Apple had failed with the Lisa and Apple 3 projects. Apple 2 was close to its end, and the company desperately needed to generate cash flow to finance the development of the Macintosh. The board of directors did not sit idly by as profits fell, and asked Steve Jobs to leave the company he had founded. It was a stupid situation, but that's how business works.