Lead generation landing pages are used to capture information about a user/company in exchange for something. This ties into the concept we discussed earlier, “giving before asking.”
Target landing pages are used to lead a visitor to a specific product or service you are trying to sell. The goal is to educate the visitor with enough information about the service or product to make them want to continue making a purchase.
Landing pages should always have just one call to action (CTA). Instead of overwhelming visitors with information about your business and all the products and services you offer, it’s important to narrow down and target your landing page to one specific goal. Be sure to trim away any excess information that isn’t essential to your campaign. Be sure to only include one form or CTA link for them to use.
The most important element of your landing page is that it delivers on the benin phone number data promise your ad source made. If your ad says, “Get 50% off computers here,” you need to assure the visitor as early on in the landing page as possible that you’ll deliver on that promise.
One way to do this is to use the CTA in the ad feed as the headline on your landing page. Another way is to make sure that the landing page somewhat duplicates the font, color, text, content, or images used in the ad.
4. Lead scoring (lead scoring)
Lead scoring is usually included in marketing automation software like HubSpot, Marketo, Pardot, and others. These help prioritize your leads based on their level of engagement with your inbound marketing content, ultimately helping you determine who is ready to buy.
For example, who took the most actions, such as visiting websites, downloading more content, filling out more forms, or even responding to your marketing activities. Scoring can also help you find out what your potential customers are interested in, if set up correctly.
This technique is used to quantify the interactions that potential customers have with your content by assigning points for different types of interactions.
Examples of lead scoring using marketing automation
Download the ebook: Add 5 points
Watch the product overview video: Add 7 points
Job role is not a good match: Deduct 10 points
Fill out the sign-up form: Add 7 points
Unsubscribe from the list: Deduct 7 points
Surprisingly, 79% of B2B marketers haven’t implemented this strategy . Lead scoring gives your company feedback on how your prospects are responding to your marketing efforts. It can also help you identify users who are ready to buy from you but haven’t yet engaged with your sales team, for example.
This point-by-point approach to identifying and analyzing your “best” prospects will save your sales team time and money when you support your sales efforts with marketing.
With identified potential customers, your sales department can communicate with confidence because it knows that they know about you, that they know you, know your products, and have some interest.
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