Tag Management System

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Regular Expression (Reg Ex)
Regular expression is a "language" from theoretical computer science that represents certain strings using simple character strings. For a digital analyst, this is particularly helpful with more complex filter settings. This allows us to filter reports (almost) as we wish and to meet special requirements. You can get an initial insight into the world of regular expression here .


A tag management system allows us to bahrain cell phone number list implement various tags and events on a website. This allows us to identify user interactions with the website. This in turn helps us with website analysis.

All of these events and conversion pixels could also be integrated directly on the site. This would have to be done by a developer and is therefore very time-consuming and costly. The new event would also have to be tested. This is the big advantage of a tag management system: it only needs to be implemented on the site once by a developer. After that, we as an agency can integrate and test tags, events and code snippets ourselves. This is not only more cost-effective for our customers, but also enables us to respond to customer requests at short notice. Overall, a tag management system offers us extreme flexibility and allows us to solve increasingly complex problems.

A digital analytics glossary is of course never complete and could probably be expanded by dozens of terms every day. Nevertheless, I would like to close the glossary here for now. If one or two terms now seem more useful to you than before, please feel free to contact me. We are happy to help you with all technical and analytical questions about your website, online shop or generally with the digitalization of your business model.