However, selling to end customers is not the same as selling to companies, but b2b ecommerce sites require more information and more comprehensive specifications about their products .
Throughout this post we want to give you the main keys to how your retail email list b2b ecommerce platform should succeed and thus increase your sales .
Characteristics of b2b e-commerce
in this section of the post we will talk about the most important characteristics that your b2b ecommerce should have and that will help you increase your sales and position yourself as a reference within your sector.
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seeker
the search engine is one of the essential elements that every e-commerce should have, since it helps to find information directly without having to search through the entire list of products .
This should be filtered by keyword or product type, in this way, just by entering the name of what you are looking for you can find it or not, depending on whether you have it in stock or not.
E-commerce is used to make purchases faster and more efficiently, which is why it is important that as soon as your client or potential client enters the website, they find everything they are looking for without having to get lost in endless lists of products.
List of products
product listings are necessary to categorize all the products you have available and so that when a customer searches for a specific product, all related products appear.
But apart from this, it is also important to have a generic presentation list of all the products (this can be in catalogue format if desired or both options), in this way, customers who do not know what we sell will be able to find out about all the products we have exclusively for them.
Product listings are the showcases of e-commerce.
Stock availability
it is important that the product information sheet indicates whether the product is in stock or not . This will not only help you keep track of your stock and see what you need to order and what you don't, or what sells best, but it will also help your customer clearly see whether or not they can buy the product and if it is not in stock, when you will have it back and how long it will take for the product to arrive.
Think about it, an e-commerce is very different from a physical store, where there is a salesperson to answer all the customer's questions. In e-commerce, sales are very indirect, so it is important that you provide the customer with all the necessary information, in order to provide them with a good user experience.
Price or price catalogue
price is the first thing that influences a sale , so it is important that you are completely transparent about this issue. Don't be afraid to show your prices. It is positive that your clients can compare them with those of your competition. Of course, explain very well all the benefits and solutions that your products provide, in this way, they will clearly see why they have that price and not another.
However, if you do not want to put the price directly on the purchase form of your products, you can have a separate catalogue for your customers to consult. This can be integrated into the website itself or it can be a downloadable one with a form to expand your database.
Erp integration
it is important that your ecommerce can be integrated into an erp or management software . This way, you can expand your platform with different information and manage it with a single management system to control orders, prices, stock, among other functionalities.
Erps are an ideal management tool for controlling your company, however, not all systems can be integrated with this type of software. When you create your e-commerce, make sure that it can support this type of integration.
Order history
the order history is a section where the customer can consult all orders placed with delivery note, invoice and the status of each order (shipped, in delivery, delivered, etc.).
We also recommend that you offer the option of repeating the order without having to make the purchase from scratch again, but instead editing the order already made. This will make the purchasing process even faster.
