Luis Herrera
Apr 12, 22 | 6 min read
target in marketing
Reading time: 4 minutes
A company that wants to develop and grow in its field needs to define its target considering the trends and needs of the market. But, in the end, what is target in Marketing ?
Without a target, there is no business. This statement seems exaggerated, especially when we are not experts in the area. However, this is true!
When we do not adequately define who we want to reach, we reduce the likelihood that the public understands our value proposition and that the business will generate good results in both marketing and financial terms.
Learn more details about this concept by reading our post! In it you will find the following points on the subject:
Definition and characteristics;
importance;
differences with the buyer persona;
definition process.
Don't miss it!
What is target in Marketing?
Generally speaking, we can compare the tonga email address target to the target and potential audience of both a Marketing campaign and an e-commerce .
Taking this into account, we define the target in Marketing as a group of people with certain characteristics and qualities that present a great potential to become a consumer of the solutions that the company markets.
Thus, it consists of the group of individuals to whom the company needs to direct its marketing and sales efforts , since its members identify with the industry and tend to show interest in the brand.
Why is it important to define the target in Marketing?
Indeed, defining the target audience is a crucial condition for structuring an Outbound or Inbound Marketing strategy since it guides the design of campaigns and avoids communication problems.
Next, take a deeper look into the topic by understanding the reasons behind research and definition of the target for modern businesses:
1. Focus attention on really relevant points
Structuring successful marketing and sales campaigns is a major challenge for managers, not only because of the frequent changes in consumer profiles, but also because it requires an investment of time and money. But trust us, it's worth it!
After researching the characteristics, particularities and expectations of the audience , you can propose more precise marketing actions that address both the profile of the public and the objectives of your company.
Therefore, defining the target allows us to identify consumption gaps and other aspects that are useful when designing a marketing strategy .
2. Save resources
When you don't know who to target, you waste resources trying to reach as many people as possible. And this can significantly harm the profitability and, above all, the liquidity of your business!
The reason is very simple: By creating campaigns “for all” consumers, you spend money on campaigns that are unlikely to generate good results because the group may not be a potential consumer of your solutions.
3. It allows you to create an excellent omnichannel strategy
In communication, beyond sending messages that are understood, it is essential to use popular channels today.
By researching who your target audience is, you identify both their preferred media and usage patterns.
Then, you can define the ideal set of channels to communicate with people and thus strengthen their bond with the brand.
