Many companies and people think that this is an obsolete communication channel. However, this is not the reality because it reaches the consumer in a direct and personal way. This makes it an excellent alternative to attract customers who are interested in your products or services.
So if you have a business, don't hesitate to create your own strategy to attract buyers with SMS Marketing. You will see that it will be more beneficial than you can imagine. But to make it possible, you need to know a little more about the subject.
TABLE OF CONTENTS
Advantages of SMS Marketing
Tips to attract buyers with SMS Marketing
1.- It has the user's consent
2.- Send an attractive message
3.- Personalize the SMS
4.- Be timely
5.- Place a link
6.- Notify a new stock
7.- Announce discounts moldova email list or price drops
8.- Conduct raffles
9.- Make limited time promotions
10.- Offer loyalty programs
11.- Promote interaction on social networks
Advantages of SMS Marketing
Attracting buyers with SMS Marketing: advantages
Now you can learn about the most important benefits of SMS Marketing. Surely, all these positive aspects will motivate you to use it for your campaigns.
Fast and direct: the message arrives directly and instantly to the user's mobile device. In addition, it does not require an Internet connection. On the other hand, it has been proven that 98% of SMS are opened and 92% read within 2 minutes of receiving it.
Economical: Compared to other channels, this one is accessible to all types of companies, since the rates for mass mailing services are usually very affordable. This, in turn, generates a higher return on investment (ROI).
Greater security: This channel provides greater security in the handling of user data. This increases buyer confidence. Remember that what they are looking for is a good user experience where they can get a response to their needs.
Personalized communication: although they are mass campaigns, SMS Marketing platforms allow you to personalize the message . Not only by including the user's name, but also by offering them what they really want and need.
Less saturated channel : other channels carry a lot of advertising or offers that are not of interest to the user. In the case of SMS, however, the basis on prior consent makes the message well received.
Rich SMS: Not only does it now have 160 characters, but you can also include custom URLs, landing pages , and emojis . This means an improved experience for both the user and the brand.
Tips to attract buyers with SMS Marketing
Surely, after seeing the benefits that this strategy can bring, you will want to start working on your own to attract buyers with SMS Marketing. To ensure that you can achieve a successful campaign, here are some tips that will help you structure it properly:
1.- It has the user's consent
SMS Marketing: Obtaining User Consent
The first thing you should do before starting your campaign is to make sure that the user has agreed to receive your messages. This is essential because, if you do so without permission, your message will most likely be rejected, negatively affecting your brand image. Your goal is to attract customers and to achieve this you have to comply with the laws.
2.- Send an attractive message
You only have 160 characters and you should make the most of them, don't beat around the bush. Get straight to the point, whether you're promoting products or services , offering discounts or inviting people to events. Customers don't want to waste their time with a message that doesn't offer them any benefit, so be persuasive.
3.- Personalize the SMS
Custom SMS
Who doesn't like to feel special and appreciated? Surely most people do, and your clients are no exception. Now, if you're wondering how you can achieve this, it's very simple, you just have to send a personalized message using the user's name, congratulating them on their birthday.
But that's not enough. You also need to personalize your offer so that it has a better reach. Also, keep in mind that not everyone has the same interests. That's why it's essential that you know your audience. This is key to knowing what you can offer each one.
4.- Be timely
There is nothing more annoying than receiving an SMS at an inappropriate time, for example, in the middle of the night. That is why it is very important to set a suitable time to send your campaigns . The idea is to attract the buyer and not scare them away or annoy them.
Please note that this message will arrive directly to your mobile device. Unlike other channels that use digital platforms that can be checked whenever the user wants. A suitable time to send these messages is between 8 in the morning and 7 at night, after those hours it is intrusive.
5.- Place a link
SMS with link
Sometimes 160 characters are not enough to get your message across the way you want. However, you can complement it by adding a link that directs traffic to your website or landing page. This is a great way for the buyer to learn more about your business and what you offer.
