CEO and Project Manager
May 3, 2017
The hotelier's point of view must start from the perspective of taking advantage of each square meter of the hotel as a point of sale. Promoting cross-selling and upselling from a business focused on retail can have very interesting possibilities for the hotel's bottom line.
Providing the point of view of someone who is professionally dedicated to Coolhunting and marketing in the tourism sector requires getting straight to the point when it comes georgia email address to changing the Chip applied to any business in the tourism sector. Remembering my last meeting with a major retailer, I will give you my point of view with an activity that has a long history within the hotel.
To start, I was left with this phrase that is applicable to almost any type of accommodation:
“At our points of sale, the highest profit margin does not come from sales of our main activity, but from the traffic of people passing through the point of sale”
This comment indicates that this retail giant had already reached the ceiling with its main activity (burned by margins) and was preparing to offer other products or services outside of its main activity .
It is clear that you have “humans” in your space, business, store… and that you have to squeeze every euro out of those “humans” before someone else does. So let’s do the same thinking about the tourism sector, making parallels with other sectors:
Rule #1 > If you have a counter, you have a store (whatever that is)
Rule #2 > If you have a store you must take ownership of the concept: “Concept Store”
Rule #3 > A concept store is nothing and everything.
Rule #4 > You must invoice for your main activity + “Your Concept Store”.
Rule #5 > Concept Store management must be automated to the maximum.
Appropriating this mindset and concept will allow you to learn new things, bill your current clients more, and discover new monetization options.
So I don't understand why a traveler has to buy a "neck pillow" at the airport at the last minute and in a hurry, three times more expensive than what he or she could buy at the traveler's place of accommodation.
I think it is the hotel that should “sell” this product either because it already has a concept store in the hotel or in other cases by reaching an agreement with the store in the area and obtaining a commission from the sale. It is clear that it is not a question of setting up a Chinese bazaar in reception, but great things can be done and products of value and quality can be selected (oils, wines, interesting souvenirs, gadgets for travellers…)
