Ironically, Many Marketing Teams Spend

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Clear Out The Old Tasks To Make Way For The New Ones. Outsource The Things Your Team Knows How To Do — The Elements Of The Idea Supply Chain With Which Everybody Is Far Too Comfortable — And Make Room For The Things They Don’t Know Or Have Time To Do.

Let’s Say Your Team Spends Most Of Its Time Editing Executive Thought costa rica phone number library Leadership, Web Copy, And Emails, Formatting Them Into Blog Posts, Posting Them In The System, And Optimizing The Technology Buttons So Everything Is Just So. Why Not Outsource That? Hire Help For The Downstream Supply Chain, So These Marketers Must Spend More Time On The Upstream Creative Aspects Of Marketing And Content Ideation.



This Strategy Sits At The Heart Of The Promise Of Technology, Especially Generative Ai, For Marketing Teams. Most Of Their Energy Becoming Experts At Configuring That Technology And Then Creating Ideas To Put Into The Tech. They’re Shipping The Org Chart. Masterthis: Content Management & Operations | Free Digital Event On December Sign Up Skip To Content Content Marketing Institute Advertise Contact Us Subscribe Search Search.