SaaS businesses are spending small fortunes to make their marketing efforts and sales team bring results. Essentially, what they are asking is for the customer to try the product without testing it first.
Product led companies, on the other hand, are turning the offer into the customer magnet.
And with 62% of PLG companies mentioning that the primary acquisition source was organic channels, it seems as though it's working.
By doing so, you are cutting back on your sales team salaries and marketing team expenses, allowing you to redirect your resources into different customer segments like support or onboarding.
2. Boosted Revenue Per Employee
By eliminating the acquisition burden from your team's workload, buy albania telemarketing data you’ll give them the freedom to focus more on other fundamental tasks, leading to 25% greater RPE.
With the product doing all the work, your marketing experts can focus more on achieving customer success by having time to a deep dive into analytics.
Your sales team can focus on more complex expansion projects and even collect feedback, which can then be passed on to the technical department for implementation.
3. Improved User Engagement and Experience
One of the critical conditions of the product led growth strategy is a solid emphasis on user experience. It is very important to be certain that your product is, in fact, solving pressing customer pain points.
Since adopting the product led approach goes from winning free trial users and turning them into paying customers and boosting customer lifetime value, all thanks to the product, constantly targeting an improvement in customer experience is key to success.
When your entire growth strategy focuses on product usage, you must make sure that each customer interaction point brings immediate value. This is the only way you will be able to acquire customers and ultimately retain them.
Because you are putting effort into keeping clients satisfied with your service, PLG companies are 2.5 times more likely to gain positive customer sentiment and advocacy.
