It's not about placing elements randomly or just because you think they might work. You have to create a web structure that is truly effective in achieving your goals. Mainly on landing pages, since their main function is to convert users.
The digital world is becoming more and more saturated, which makes it more difficult to differentiate yourself from the competition. However, it is possible to achieve this if you work with the landing page design trends for 2021. Every year there is something new to incorporate and that can become the key to achieving success.
TABLE OF CONTENTS
Convert leads effectively
Landing page design templates in 2021
1.- Dark mode
2.- Modern minimalism
3.- Interactivity
4.- Rotating animation
5.- Diagonal lines
6.- Floating elements
7.- Gradient colors
Convert leads effectively
Landing pages in 2021: convert leads martinique email address effectivelyKnowing the importance of landing pages can help you understand why it is necessary to incorporate them into your digital marketing strategy.
The first thing it offers you is the conversion of all those leads that you manage to capture with it. Without a doubt, it is a great benefit that translates, in the medium and long term, into new clients and more sales.
In fact, a study by Marketing Sherpa showed that approximately 68% of B2B businesses use landing pages to generate leads . These then go through the conversion process, which is precisely the purpose of this type of page.
Remember that landing pages should direct customers to a specific product, service or offer. They should also be able to prompt the visitor to take the action you are targeting. All of this translates into conversions and the opportunity to strengthen and grow your database .
As you can see, they are very important for companies or brands. However, many do not use them because they have the wrong idea that they are difficult to create. The structure of the design is essential, but it must be accompanied by an offer that meets the needs of the user.
Landing page design templates in 2021
If you want to improve your lead and potential customer acquisition strategy next year, the smartest thing to do is to keep an eye on the new landing page designs in 2021 that will captivate users.
Keep these templates in mind when structuring your pages, as they will serve as inspiration for creating effective landing pages.
1.- Dark mode
Landing page in dark mode A modality that has started to work in 2020 and that will continue in 2021 is the dark mode on landing pages.
In fact, this year social media networks have joined the trend and darkened their backgrounds from the traditional white to black. This low-light UI option offers visitors a low-contrast page.
This has a very positive effect, as it is easier to see in low-light environments. Like everything, there will be detractors who prefer white, but there will also be those who love black.
A good example of landing pages in dark mode is that of OpenPhone. You can see how this trend highlights images and texts more thanks to the good use of colors. In case you want to apply this design, it is a fairly clean and striking model to follow.
2.- Modern minimalism
Page with modern minimalist designYou've probably seen a lot of landing pages with very elegant and simple designs this year. These features are the representatives of minimalism , which will also be seen in 2021 but with a more modern touch. By combining these two elements, you offer a simple and optimized user experience.
