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Digital marketing professionals increasingly need to create various types of graphic content in an easy, intuitive and professional way. To this end, there are several tools that provide a range of resources that meet this need.
If you also have this need then keep reading, because today we are going to talk france email list about a quality service, Adobe Spark , where you can make banners online for free.
Did you know that among all the graphic content applicable to a website, banners are the ones that most closely resemble traditional advertising?
In fact, the use of banners on websites represents one of the first ways to carry out digital advertising. And after several years, this format is still very important, due to its advantages, such as the possibility of segmentation, cost-benefit, greater visibility, ease of operation and ad life cycle.
In addition to being used on websites, banners are essential for those who promote advertising campaigns on Google AdWords or Facebook Ads (or similar platforms). It is important to note that through this type of campaign, any company will be able to promote its brand, as well as generate traffic to its website, blog or social networks, and even promote the sale of its products or services.
There are even several types of website banners that can be used effectively: the Static model , the Animated model , the Interactive model and the Pop-Up model .
The most important thing is to create a visual impact that generates sales, or that provides a return, and a banner must be simple and relevant to attract attention and win customers.
Another advantage of using banners is the fact that it is possible to measure their results, allowing companies that invest in this resource to know how many people clicked on their banners, whether they are present in a Google AdWords campaign or simply present on the website, blog or networks. social.
This way, digital marketing professionals can measure financial returns and better understand their business model.
The advantages of making banners online with Adobe Spark
As we already mentioned, this article focuses on the capabilities of the Adobe Spark tool , which allows you to easily create quality online banners, even if you have no design knowledge whatsoever.
Simply put, Adobe Spark is a multi-disciplinary tool that also integrates a free online banner creator , making the work of any digital marketing professional easier .
With a suite of web applications, Adobe Spark has image sizes for the most popular formats, where you can quickly combine text and images with professional templates, thus generating banners with a professional appearance.
Whether for websites, blogs or social networks, the tool integrates all types of sizes, formats, images, layouts and fonts commonly used, allowing for very attractive and, above all, effective customization capacity.
Another advantage of this resource is that you won't need to hire a designer to carry out this type of work, and you'll also be able to create the banners you need for each occasion from any location and device (computer, tablet or smartphone).
