Mindful marketing has a strong presence on social media due to the social nature that it brings with it. In addition to being a perfect channel to connect and raise awareness among people, we find that most consumers who are involved with environmental or social causes tend to use social media to try to raise awareness among others. The conscious and intelligent use of these tools can be a weapon for raising awareness and establishing the brand, so using it becomes a highly advisable decision.
2. Provide conscious solutions without losing sight of your customers' perspective
In mindful marketing we must move away from the individualized concept of profit. We must stop thinking about personal gain and start thinking collectively. In this type of marketing, the benefit of all parties involved is sought , not just that of shareholders or business owners. Therefore, the use of empathy and emotional intelligence are two skills worth considering when applying this type of strategy. Learning to put yourself in someone else's shoes and moving away from the rationality that characterizes the business world are two great weapons within mindful marketing .
3. Focus on solving the causes of the problems
On many occasions we find companies that try to alleviate a symptom of their activity through short-term decisions that have no impact in the medium or long term. In these types of cases, the best thing to do is to address the root of the problem and try to anticipate future unknowns that may arise. Trying to eradicate the problem and get ahead of the symptom by offering the answers that your clients need is the best strategy when we talk about mindful marketing .
4. Create a message and spread it constantly
Focus on a direct message that is coherent and ask yourself the following questions: What is its true purpose? What is the essence of my brand? Often, there is a tendency to create products with the intention of obtaining great benefits as the only and ultimate goal. However, we should often ask ourselves what the purpose and intentions are when doing so. Communicating our intentions regarding the products is key to connecting with our public and strengthening comoros email list our brand. For this reason, the creation of messages must have a meaning and be coherent with each other. Let us remember that we are dealing with a target audience that closely monitors our steps and any inconsistency in the discourse can be a reason to cancel our brand from their consumption.
Closely linked to the point of coherence, when we use mindful marketing we have to be aware that people and values come before profit. We have to be honest throughout the communication and business process, transparent in the procedures and say no to the secrecy that normally tarnishes business practices. There is nothing wrong with showing vulnerability to your consumers, just stay true to who you are and what your brand is.
This new form of consumption is a new revolution when it comes to developing a marketing strategy . Putting the collective, values and social benefits first are the result of this much-needed humanization that the sector has been undergoing for a couple of years. Mindful marketing is here to stay and we are eager to see how companies evolve with it.
If you want to know how to apply a good marketing strategy to your company or business, at Bannister Global we have the experience and professionals who will help you achieve it.
