What is smarketing?
Smarketing is the union of the sales team with the marketing team with the aim of generating more leads .
The goal of marketing and sales working together and in an aligned manner is for both to work under the same objectives and kpis, and in this way, achieve better results.
How to carry out an smarketing strategy?
In order to get the most out of smarketing, a number of aspects must be taken into account, which we will mention below.
Same objectives
when merging both departments, it is essential to establish joint objectives in order to work in an aligned manner and achieve the expected results.
But not only this, but the kpis to be achieved must also be the same so that all the metrics and reported results match.
Communication and regular meetings
it is important that there is good communication between departments in order to meet objectives and kpis. To do this, it is advisable to hold regular meetings where the pace and tasks to be carried out to achieve the expected results are set.
These meetings will address needs, interests, and issues, and resolve any problems that may have arisen in previous actions and that delay the established schedule.
Exchange of data and information
as we mentioned at the beginning, the sales department is responsible for closing sales of new users who have arrived through marketing. This is why it is important that the exchange of information between departments flows . That is, for example, if marketing has been promoting a resource which was accompanied by a contact form for download, all new contacts that come in will have to reach the sales department so that they can close the deal.
All information received by marketing and all information received by chemical manufacturers email lists sales has to be exchanged between one department and another.
Allies and not enemies
it is sometimes believed that the marketing department takes work away from the sales department and vice versa. This does not have to be the case if the roles and tasks of both are well defined. It is important that both departments see each other as an ally, that they can work together and obtain better results , without the need to take work away from each other or lose information along the way due to poor communication.
Benefits of smarketing
thanks to smarketing, an improvement in results has been observed in companies that have enhanced the joint work of both departments, providing the following benefits.
