Someone signs up for your mailing list

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To do this, you must first decide how the workflow will begin.

Here are some examples:

Someone visits the thank you page for a specific product.
An existing contact has an updated custom field, such as last purchase date.
Use the API or our integrations with Magento or Prestashop to send purchase information.
Next, add the other condition and action blocks.

Here is an effective example of marketing automation for qualifying leads after purchase , consisting of:

a Tag block to assign a “purchase_made” tag;
two Send Message action blocks to send two turkey phone number list emails, one to welcome new customers and one to share the brand story;
a Wait action block to delay the second message by two days.
marketing automation for ecommerce: post-purchase case
Lead retention
The goal of every company is to create a solid bond of trust with its contacts. Obviously, this goal is not achieved in a few days, but through a well-defined strategy.

You need to create constant communication with them and encourage them to remain loyal to your brand.

An effective solution is to create a loyalty program . This way, you can reward your most active customers with special discounts and exclusive offers, ensuring that they continue to come back.

This is where lead qualification comes in again. By combining tagging, scoring, and leveraging segmentation, you can identify your most loyal and dedicated customers.

At this point, you can send them a highly targeted offer that they will find irresistible.