If you get a new subscriber, give them a reason to try your product not once, but twice!
Want to try it? Just automate an email to go out when people subscribe to your site or newsletter.
New customers
customer segmentation example email
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The hard part is over, your customer made a first purchase. Now you just need to keep up their customer engagement.
Native’s strategy is to offer bonus point incentives for actions such as trying new products and following their social media accounts.
How to do it? Trigger an email when a contact reaches a certain threshold (e.g. amount spent in your store or the number of orders placed).
Frequent shoppers (or users)
Customer segmentation example frequent buyers
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Further reading: Newsletter ideas
Geographic segmentation
Just as it sounds, geographic segmentation uses a kuwait telephone number data customer’s location (or delivery address) as a grouping factor. Some categories include:
ZIP code
A useful tip for creating sign-up forms is to offer something in return. Let someone know what they get if they sign up for your mailing list: discounts, tips, or a free template.
If you haven’t done it before, learn how to create a signup form here.
2.
Clean your email list
Make unsubscribing easy with one-click unsubscribe links
Do not buy email lists or addresses
If you’re a real business with real messages for people, chances are you won’t have to worry about your spam rate. But it’s still good to follow email deliverability best practices to create trusting customer relationships.
Read more about email deliverability best practices.
72% of all businesses actively use email marketing to nurture, acquire and retain customers. In contrast, uptake for social media at 66% and online ads at 59% is significantly lower.
This number is actually on the lower side when compared to the amazing ROI. You can expect an average return of 3840% on your email marketing efforts — $38.42 for every dollar spent in 2021.
31% of B2B marketers acknowledge that email newsletters are the best way to nurture leads.
38% of B2B marketers believe that over half of the emails they send are read and opened.
Less than 30% of B2B decision-makers are willing to meet a sales rep in-person in post-Covid times. Because email communication is so widespread, email marketing is often the only marketing channel for small and medium-sized businesses.
