Users are increasingly giving more importance to the quality of the content they consume and, therefore, for a content strategy to be effective, companies must generate relevant, useful, interesting content that also connects with users in just a few seconds.
Developing this type of content requires good planning and searching for topics to develop , and additionally involves communicating the brand's values in an implicit way and, above all, ensuring that the content does not have an advertising nature.
Reasons to invest in content creation
Nowadays, users are bombarded with ads and information at all hours of the day. That's why many people turn to so-called ad blockers to get rid of the invasive advertising that bothers them so much.
Faced with this situation, brands have been forced to find new ways to connect with their audience and convey their values. This is how Inbound Marketing emerged , and among the various inbound methodologies , branded content, also called “Branded Content”, is one of the most effective solutions to meet these needs.
Writing quality content
When asked how to create quality content, the answer would be to create content linked to a brand, allowing it to connect with the consumer .
Content marketing actions focus on generating conversation and brand awareness, while generating significant added value for users.
Among the main characteristics of Branded Content we would highlight:
Using emotions to convince. Brand content seeks to connect with the audience on a more intimate level.
It makes use of storytelling . Creating this type of content requires telling stories that are representative of the brand.
It is presented in multiple formats: videos, podcasts, copywriting , interactive formats or even combining several formats.
It is spread through various dissemination channels : from web applications to social networks.
Generating quality content is essential
Generating quality content is essential
10 Advantages of generating quality content
Conventional digital advertising with ads that interrupt users' browsing is increasingly generating rejection. On the other hand, quality content aims to attract users in a natural way.
Emotional connection with the brand
Quality content aimed at a well-defined target audience can impact users belgium telegram and excite the audience. These feelings are associated with the brand image and the impression consumers receive, making them remember it.
Quality content attracts new customers
Quality content attracts users because they search for information on digital platforms. Therefore, if your brand is creating original and relevant content, you will be able to establish contact with new potential customers.
Generate engagement
Content must be present in all phases of the conversion funnel (awareness, consideration, conversion and loyalty) and, therefore, during the purchase decision, the purchase itself and post-sale.
When content is created and distributed with the conversion funnel in mind, consumers perceive that the brand really cares about their experience and is there to support them at all times.
Brand Personality
By creating quality content regularly, the brand's personality is defined, which acquires an identity that differentiates it from the competition.
One idea to generate brand personality and create quality content is the existence of a content marketing blog where the business expresses its values. An example would be the Kiwop blog , where we discuss aspects related to our main activity.
Lead capture
Generating quality content allows you to collect leads (potential customers) and expand your company's database. Thanks to this act, you will be able to implement conversion strategies with the aim of closing sales more easily with those users who already show an initial interest.
Improve SEO positioning
Users are constantly looking for information on search engines. Therefore, it is very important to improve the SEO positioning of your online business or e-commerce.
By creating quality, relevant and unique content, algorithms improve your position, gaining more and more visibility and better rankings in the SERPs. These are decisive factors when it comes to reaching more potential customers.
Understanding your audience and knowing your buyer personas
By monitoring your audience's interaction with your content, you can analyze their tastes and preferences. This will allow you to better understand your buyer personas and propose new ideas for the company regarding the development of new products, strategies and campaigns that can more effectively impact your consumers.
The return on your investment (ROI)
Through good content marketing practices, you can easily recognize which aspects need to be improved, how many leads you are getting and what value.
It is very easy to know the return on your investment . For this reason, a content marketing strategy is much more effective than a traditional marketing strategy.
You educate your audience about your brand
Generating quality content will allow you to educate your target audience about your brand, show the benefits of your products/services and make yourself known in different ways, always keeping in mind that they must be much more transparent and credible for your consumers.
Investing in your potential customers
Generating content is an action dedicated to your potential clients , so this investment will be specifically intended for the market niche interested in your products and services.
Thanks to this, you are not wasting money from your budget on advertising and marketing strategies aimed at a more general audience.
Benefits of hiring an agency to generate quality content
Generating quality content has become the basis of today's digital marketing , as it is what best adapts to the new digital communication tools, making it easier for companies to meet the key success factors when it comes to having an online presence: SEO, Quality, and Virality.
Quality content
