Webinars allow you to create online events or seminars for your potential customers regardless of their location . And this is where integration with your inbound marketing strategy comes into play. A webinar is a great asset within the inbound methodology and the purchasing process. It is ultimately a non-intrusive marketing technique that, together with blogs, newsletters and social networks, will accompany your prospects with relevant content depending on whether you are looking to attract, educate or delight.
1. An opportunity to capture leads in B2B companies
It allows you to generate new contacts immediately so that your sales team can work on them and guide them towards a sales process . These contacts, registered through a form on a specific landing page, can provide you with key information about the lead itself according to the fields you include in the form: phone number, chile email address sector, number or volume of production, etc.
Another option that gives very good results is to direct the webinars to contacts who are already in your database but are still in an intermediate phase of the sales funnel. Here the focus of the information you present will be different. The content of the webinar should be aimed at solving key problems that you are already aware of. Depending on the sector, you can always adapt your content to specific solutions or new needs according to trends that may affect your potential customers.
2. Condense large technical content in a more agile way
Webinars are an excellent opportunity for business in a B2B environment . They allow you to convey technical content to your potential clients with the aim of offering real solutions to professional buyers. If you have captured the information well from the lead registration, you will be able to better understand their main concerns and thus be able to help them better.
