In addition, the unsubscribe rate for the first email was 0.04%, and for re-sending to those who had not opened the email was 0.03%. This result shows that sending emails twice to those who had not opened the email makes it easier to induce negative reactions. As you can see, there are ways to increase business contribution even if the open rate is lowered. When thinking about improvement, you need to determine whether the "rate" or the "absolute number" is more important for your company's current situation , and then determine the correct policy according to the situation.
7. Simulate email effectiveness over a long period venezuela telegram database of time A distinctive feature of email marketing is that the effect of an improvement does not end with a single delivery, but continues to accumulate afterwards. In that sense, improvement knowledge that can be used with any pattern of email and continues to have a certain effect no matter how many times it is used can be said to be truly valuable knowledge. Paradoxically , the longer the improvements introduced here are left unattended, the more you are letting go of the value (results) that should have been accumulated .
Let's imagine the stock effect of improvements in concrete terms. For example, if a company that distributes email newsletters to 200,000 members four times a month makes the following three improvements as a set: Emojis improved average open rates by 3 points (15% to 18%) By improving the email format, the click rate for opened emails improved by 4 points (13% to 17%). *This translates to a click rate for sent emails, which is roughly a 1 point improvement.
A thorough explanation of how to attract
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