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The offer protects the rights and interests of both parties to the transaction. The buyer is confident that the selected product will be delivered to him under the previously specified conditions. And the seller is insured against unlawful demands from his clients.

This document must be drawn up strictly within the framework of current legislation and then posted on the website to avoid liability for violating the rules of distance selling.

How Sampling Works and What Are Its Benefits?
People are usually quite conservative when it comes to new products. Convincing a customer to try a software managers email list new product even in a familiar line is not an easy task, but this is exactly what sampling solves.


technique works and what difficulties you may encounter. We'll learn how to evaluate the effectiveness of sampling and increase its commercial return.

What is sampling
Sampling is the promotion of products through free distribution of samples. Distribution is carried out at the checkout, the sample is also included in orders, given out near the store and sent by mail. The goal is to encourage customers to try the product and start buying it.



The idea of ​​promoting products by giving away complimentary goods belongs to the American inventor and businessman Benjamin T. Babbett, who made a fortune in the 19th century by producing and selling soap. Babbett invited everyone to visit his factories to see how they were made and distributed new types of soap to customers, complementing them with advertising postcards.

Today, sampling in marketing is a popular tool that is effectively integrated into promotion strategies in different markets.

Its popularity is based on the following principles of behavioral psychology:

People tend to buy the products they have already bought. According to J. Moore's theory "Crossing the Chasm", only 16% of people are ready to buy new products. 84% will prefer a familiar product.



Most people who receive a gift from a business feel compelled to purchase the product. About 73% of consumers who receive a miniature product as a gift buy the full version.