If for many companies success depends directly and solely on the teacher database achieved, for others, success can also be measured based on other types of KPIs, which depend on each phase of the process, including:
- Customer satisfaction;
- Number of customers;
- Geographical expansion;
- Target audience awareness;
- Market share;
- Market positioning;
- Social responsibility;
- Among others.
Therefore, it is essential to create a strategy adapted to each KPI you want to achieve. We have put together some tips that can make a difference in the success of your assistance services business!
Tips for the Success of your Service Business
Work with trained, efficient professionals who offer a quality service
This factor is crucial in all types of service provision businesses, taking into account the level of customer demand when it comes to evaluating services, including those related to their home, such as electrical, installation or plumbing services.
Therefore, and although it may be considered basic, it is crucial to ensure that you have at your disposal a team of professionals with high professional skills, who guarantee the provision of a quality service in accordance with customer expectations.
Additionally, in private services, such as air conditioning installation, it is also essential that the Technician is certified for this purpose. Therefore, ensure that all Technicians have the legal conditions to do so.
As such, it is important that the company has some budget available to invest in the ongoing training of its employees. Speaking of training, MELOM , a well-known company offering installation, maintenance and renovation services, has a partnership with the renowned DIY company, LEROY MERLIN - the Installer's Academy - which aims to train technicians for different services.
Create good customer relationships and encourage reviews
I'm sure you've asked people close to you for advice on choosing a good restaurant, product or electrician in your area, right? It's quite common for this to happen and even more common for people to opt for this suggestion, given the level of trust involved.
Word of mouth is one of the major factors that leads consumers to choose a particular product or service over another and, more recently, online reviews have also become very important in this decision.
As such, strive to offer an excellent service from the beginning (service search) to the end (after-sales service), in order to establish relationships with your customers that are so positive that they will use this or other services again, as well as recommend them to friends and family.
In addition, encourage these positive shares, through benefits for them, such as discounts on future purchases or accumulation of points, for example.
