Don't be afraid to use illustrations

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Contrary to the old saying "you can't judge a book by its cover," you can actually tell a lot about a book or magazine just by looking at it.

And, your potential clients are looking to have a good visual receptivit vp maintenance mailing lead before consuming what you have produced for them.

Once they know your style, a simple glance will tell them who you are and the value of what you have done for them.

2. Play with color contrast
It may seem obvious, but color contrast still goes a long way when creating memorable editorial designs. Especially when you're trying to achieve a modern and clean look, this simple concept will help you draw readers' attention to the most important parts of the page.

The dramatic effect created by color contrast can draw attention and induce emotion in your viewer.

There are some concepts that photography simply can't cover, from fictional subjects to stories where a source wants to remain anonymous. These are the perfect times to use illustrations.

If you don't create illustrations, as an editorial designer you may end up working with outside contributors to produce them. This part of the process is certainly worth it, as you'll end up with a quality, unique piece of art for your publication.