Holiday email by Francis Lofts & Bunks sharing Christmas delivery information
Source
3. Give your customers some gift ideas
During the holiday season, it can be challenging to effectively segment your email list. That’s because subscribers are also looking at making purchases for their friends and loved ones — not just themselves.
Use copy that gives your readers "fear of missing out", or FOMO
Insert a countdown to Christmas in your emails
Make your promotions time sensitive
To get the most benefit from these, you should use them in conjunction with each other.
Creative tip: You can also consider using a single, relevant Christmas-themed emoji in your subject lines to make your email more visible.
Let’s get started.
Key tips
Be consistent. Stay in touch regularly, but don’t overwhelm them. A Advertising Phone Number Datasteady flow of emails over weeks or months keeps you top of mind without being intrusive.
Tailor your messages. Email personalization doesn’t stop at the cold sequence. Do your homework about the lead and tailor your messages based on what you know.
Focus on value. Each email should offer something useful, be it knowledge, a tool, or a case study. Make sure your lead gets something out of every interaction.
Provide clear next steps. Make it easy for them to know what to do next with a clear call to action.
Further reading: A case study on using Brevo email sequencing for lead generation.
At some point, you’ll have leads who’ve gone cold. They might have subscribed to your emails, signed up for a trial, or even made a purchase in the past, but now they’re inactive. This is where a re-engagement sequence comes in.
Warm up these leads by reminding them of your value and encouraging them to re-engage with your business. This could be opening your emails, visiting your website, or making another purchase.
Key tips
Be personal and understanding. Acknowledge that life gets busy, and there are many reasons someone might have gone quiet. Approach your emails with understanding and a genuine desire to reconnect, rather than just pushing for a sale.
Remind them of value. People need a good reason to re-engage. Remind them why they signed up or purchased in the first place and highlight any new benefits or features they might have missed.
Create urgency without pressure. Offering a special deal can motivate action, but make sure it doesn’t come across as desperate. The offer should feel like a genuine perk.
Keep it simple. Don’t overwhelm them with too much information. Your emails should be easy to read and focused on one goal — getting them to re-engage.
Respect their decision. Not everyone will want to re-engage, so make it easy for them to unsubscribe if they’re no longer interested. It’s better to have a smaller email list of engaged contacts than a large list of people who never open your emails.
