The combination of both resources is important as it motivates uae whatsapp mobile phone number list the growth of any business. Through this article we offer you the information you need to know them in depth and know how to take advantage of them.
What is UI or User Interface
The goal of UI (User Interface) is to get visitors to a website or application to perform the actions you had previously planned. A kind of path through which the client feels naturally guided to make those decisions.
If the goal was for the customer to contact the company, all elements (written content, images, CTAs, etc.) of the site must be strategically positioned to make this happen.
Various tools such as graphic, industrial, web and software design are used to shape this process without affecting the technical functioning of the systems.
Differences between UI and UX
While UI refers to the experience you want to give to the customer through the product display channels , UX (User experience) focuses on their actual experience when using a digital item or service offered.
However, it is not only linked to the moment in which this occurs but also to the impression that is perceived after using the product. Therefore, it must be taken into account that even if the business is not 100% digital, this factor also applies.
Good UI management provides a better UX , remember that the first impression has a great impact on the user and this will determine whether they continue with the experience or prefer to move on.
Benefits of UI in SaaS Marketing
As we mentioned at the beginning of this article, it is important to know these concepts in order to apply them to your company and thus grow your business.
SaaS (Software as a Service) involves providing a software service that allows access to data located in the cloud from any device.
In this way, with the help of marketing, specific methods are sought to obtain clients destined for the consumption of this service that is not conventional because it is something intangible.
UI benefits achieve improvements in the following factors:
1.Usability
This term refers to the way in which the product or service achieves the final objective of correctly guiding the user and ensuring that he or she obtains what he or she was looking for. It corresponds to the functionality itself.
