Massive targeting and context

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aminaas1573
Posts: 41
Joined: Wed Dec 18, 2024 3:30 am

Massive targeting and context

Post by aminaas1573 »

Seriously, remarketing is a very powerful, albeit complex, multi-component tool. It is based on data that needs to be collected using cookies left behind, as well as linking a specific person to global accounts (mail, vk-account, google-account, etc.).

Based on this data, including information about the last visited pages, a person leaves a digital trace, including:

Interests - preferences.
Age.
Geolocation.
And other data. In the future, targeted advertising is launched using this personal portrait. And of course, if the user left contact information for a specific site/portal/provider, it is this data that will be used to launch a repeated advertising campaign, pushing the client to make a purchase.

Today, most users are wary of quizzes, because many have already fallen for the bait of unscrupulous "promoters" by 2022. After interacting with such mechanics, they received tons of advertising and spam by email italy email list and phones. There were also cases when companies sold the collected analytics of spammers to reduce the cost of leads from remarketing. They should be ashamed, but what will this change...

Another outdated form of "marketing" that was once extremely popular but is now out of fashion.

Previously, when the grass on the Internet was greener, and digital was just emerging and there were few real digital specialists, massive targeting cost pennies and was able to bring profit. Now the situation has changed and each lead costs a lot of money. This means that if you are not Google or Apple and you do not have an extra billion for targeting, then a massive attack will simply eat up your money.
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