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In addition to the main functions related to managing purchases and the loyalty program, the company's management wanted to add a chatbot that would not only be useful, but would also arouse the keen interest of users and encourage them to explore its capabilities. With the help of a chatbot with non-standard filling, the FMCG retailer hoped to influence such application metrics as engagement, activity and audience retention, as well as contribute to improving the attitude of customers towards the brand. Finding a solution Based on the experience of the famous supermarket chain Whole Foods, we proposed creating a chatbot that would offer application users recipes according to their requests. Initially, it was assumed that the smart assistant would be something like a catalog: the client selects a category of dish - soup, side dish, salad, and so on, then the main ingredient of the dish, after which he proceeds to view recipes.



During the process, it was decided to equip lithuania whatsapp number data 5 million the bot with the functionality of adding all the necessary products for the selected recipe to the application basket to further stimulate purchases. Since the range of products in the network is limited, food technologists created such a recipe database for the bot so that it mainly consisted of ingredients that can be bought in this network. If some components were not sold, they were indicated in the recipe as additional. , we decided to supplement the push-button catalog with the ability to search by ingredient name, dish category, cuisine and diet with the ability to search for recipes by a text request of a certain format.



Solution The resulting chatbot is structured as follows: The chatbot greets the caller and offers to learn more about what it can do Those who have already used the bot skip this step, and newcomers receive a message with brief instructions. The user then either goes to the recipe catalog or enters their request according to the instructions. Depending on the specified parameters, the bot offers a different number of recipes, the preview of which with the name, photo, calorie content and cooking time can be scrolled When clicking on a recipe the user likes, its full description opens, after reading it, the user can add the list of products for the recipe to the basket Next, the bot offers to find another recipe or go to the cart to complete the purchase.