Measure individual and team performance

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Once the infrastructure is set up, create a procedure to track performance at the individual, team, and company levels. This measurement can take the form of quarterly KPIs, weekly dashboards, monthly reviews, or some combination of the 3.
You also need to highlight specific metrics that the team should focus on.


Track sales activities

Tracking your efforts is imperative if you plan to optimize your processes and practices for future growth. Even if you’re just starting out setting benchmarks for the team, write them down and track your progress.

You need to track everything from your sales presentation to your closing techniques. If you're going to post any thought leadership content or even get leads from social media, bulgaria phone number material make sure any links you share are trackable with a UTM parameter .

Sales initiatives

Businesses should always be looking for ways to innovate their sales approach . Here are some creative initiatives that sales reps and teams can do on their own to boost their performance, stand out from the competition, and increase team productivity.


Update Your Buyer Personas Regularly

Buyer personas inform all kinds of activity in your business, including—most importantly—who your marketing and sales teams are looking for as customers. However, as things change in the market and at your company, your buyer personas can become outdated, which can cause your sales team’s work to stagnate and become ineffective.

Work with your marketing team to update your buyer personas to better equip your sales team for prospecting and outreach.


Actively align sales and marketing

Speaking of marketing, create and honor a service level agreement (SLA) between your sales and marketing teams.

This agreement will detail how each team can support each other, contribute to each other's goals, and respect boundaries in a way that drives prospects toward conversion.

Download Hubspot's free Sales and Marketing SLA Template to align sales and marketing goals and activities.


3. Use a CRM

Successful sales teams and strategies require the right tools. HubSpot’s all-in-one CRM

eliminates manual work and streamlines sales activity and data. It also keeps your sales team up to date on all relevant activity with your prospects — an important transparency factor that helps motivate and align your team. 4. Listen to your prospects Just because leads aren’t customers doesn’t mean they can’t provide valuable feedback. As you guide prospects through your sales funnel and (especially) when they churn, ask for honest feedback about their experience with your team and products.


You may learn something that will help them or future leads convert.


I invested in sales development and team building

The best sales teams are not only aligned with customers but also with their coworkers.

Sales is a tough career and can lead to burnout without the right encouragement and camaraderie. Invest in sales development and team building activities to keep your sales team feeling fulfilled and supported.


Grow better with sales strategies, initiatives and templates

Every business can benefit from creating a sales strategy plan. This free template includes everything you'll need to customize the strategy for your business and sales team.
No matter which strategy you choose, always prioritize the buyer's focus.