The inbound marketing methodology is successful precisely

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1. Target selection
In inbound marketing the target is well defined, while in outbound marketing it is indiscriminate. Inbound sets its strategy on buyer personas , while traditional marketing proposes the same strategy to a heterogeneous and indistinct target.

Because it focuses its strategy on a very specific target. For example, by writing blog posts with interesting topics for your target audience, you will be able to attract qualified leads on which the seller can guatemala email list concentrate, in a more targeted way, his efforts.



2. Knowledge of the web
As we mentioned before, the means used by outbound marketing do not presuppose digital tools, with the exception of spam email or messages that interrupt the user's navigation. Those who use this strategy demonstrate a poor knowledge of the web and its dynamics, while those who use an inbound marketing strategy know digital and its potential well. The inbound seller, instead of relying on physical media, uses blog posts, websites and social networks to find and contact new customers.



3. Disturb vs. Attract
According to the outbound method, the potential customer receives countless advertising messages advising him on what to buy. In addition to the fact that these messages are so frequent that they disturb the potential customer, they are not even effective because very often they advertise products that differ from the consumer's tastes. The outbound seller therefore tries to persuade as much as possible until the potential customer does not buy.

In inbound, instead, the potential customer is not stressed by advertising messages, but is naturally attracted by what interests him. The inbound seller , therefore, never disturbs the consumer , but informs him of something related to the product, helping him in some way in the choice but in a completely different way compared to outbound.