You're probably wondering how to boost cooperation between your marketing team and your sales team to finally achieve that famous common goal: rapid and profitable growth. Well, that's where smarketing comes in. In this article, we'll dissect this concept, show you how to implement a successful strategy and, most importantly, how to reap the benefits. Get ready, it's going to shake up your habits a bit, but it's for a good cause!
What is smarketing and why is it essential?
Where does the concept of smarketing come from?
Smarketing is a bit of a neologism that merges two often canada phone number library compartmentalized services: marketing and sales.
This term, born to describe the alignment between the marketing department and the sales team, quickly established itself in the world of content marketing and inbound marketing.
Imagine for a moment: on one side, marketers who create quality content to generate a maximum of leads. On the other, salespeople who are looking for more qualified prospects to boost their conversion rates. For a long time, we let these two poles work separately, without any real synergy.
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