“Why should I invest in managing the relationship with my customers when the distribution of my products is mediated and I cannot benefit directly from it?”
The risk is evidently that of list of australia consumer email continuing to sell millions of pieces of your products a year without being able to create a direct relationship and dialogue with your consumers, that is, without learning anything about how they relate to your brand. This was quite normal in the past because systems capable of aggregating data and making them actionable were truly within the reach of very few companies. Fortunately, today, thanks to innovative Marketing Personalization solutions , it is possible to collect and use this data, allowing us to analyze the real behavior of our consumers, relating to them in a personalized and automatic way.
Some examples
Let's see how two of the largest FMCG companies in the world have invested heavily in a strategy that allows them to collect data, analyze it and act on it and create a relationship with their consumers that goes beyond the sale of a single product on the shelf.
