How to use storytelling to improve sales

[chameli]

Marketing is fueled by information . By definition, it encompasses a set of techniques indonesia whatsapp data and activities that seek to present a product or service and sell it, so a strategy of this type can be approached in infinite ways. But all of them will always have a common denominator: a message to tell that aims to convince the user to commit —in one way or another— to our brand .

So the question is: how are we going to get across what we want to say? We may initially be tempted to be direct when communicating and summarise the message so that it is understood quickly and easily. But it is advisable to stop and think about other useful alternatives .

For example, the art of storytelling. In the context of marketing, it is known as storytelling , since it consists of telling an event in a calm manner to attract the attention of the interlocutor. And, as we will see in ActionsCALL , it is a formula that can be used to increase sales .

What is storytelling ?
It is the combination of two English words: ' story ' (story, understood as something that is told) and ' telling ' (tell). So its full meaning is “tell a story”. Which, if transferred to marketing, is defined as a technique to transmit stories that are attractive and striking for customers and buyer personas .