Taking into account the circumstances of B2B companies, this article will explain the purpose and method of easily checking the number of page views.
What is PV (page view)?
PV is a numerical representation of how many times a page on a website has been accessed. PV is counted each time a user views a page on a browser.
Difference from number of sessions
If one user visits a website and opens multiple pages, the number germany business email list of page views will be more than 2. In other words, it is not possible to measure "how many users actually visited the website." Therefore, sessions are used to understand how many users visited. The more sessions there are, the more users visit the site.
Basically, in one session, you may only view one page, or you may view multiple pages. For example, if a user visits a website and views page A, then page B, and then leaves the site, the session is 1. On the other hand, the page was viewed twice, so the number of page views is 2.
Difference from the interpretation of traffic
Traffic is often confused with the number of page views, but more accurately, it refers to the total amount of access within a certain period of time. In other words, it is a term used to understand which time period had the most access to the site.
For example, if a site sees a lot of page views in the evening, it can help decide when to post new articles at that time.
Why B2B companies should check page views
There's no point in just knowing the number of page views; it's important to first clarify your purpose.
For example, you can set a guideline for how many page views you need to prioritize online measures, and if you don't, prioritize offline or PR. Also, when you want to acquire leads online, you should check whether you have the content to meet the needs of users in the first place.
Visualize where the holes are in your funnel
Actually knowing the number of page views helps you visualize where the holes are in the funnel , which goes from "awareness" → "information gathering" → "comparison and consideration" → "purchase."
Funnel Diagram
As a result, issues with online initiatives may become apparent.
For example, if the "Company Overview" or "Home Page" pages have a high number of pageviews, we can assume that there are many "named searches" that search for products or company names. In other words, it is possible that the pageviews are generated by people who are in the consideration/decision phase. If there are a lot of pageviews on other pages such as FAQs or blogs, we can assume that there are many "non-named searches," meaning that most of the access is from users who are in the awareness stage.
