Emails sent manually

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Promotional emails include a CTA or call to action , which can be a special button at the end of the body of the email for the lead to perform a specific action that prompts the start of a sales process .

Another form of call to action is to include as a benefit for the potential customer a discount coupon to use on a promotional purchase.

Promotional emails

Emails sent manually
Another type of email is the one that is germany telegram data sent manually. Normally, the layout of these emails responds to the current needs of your business , which may involve different objectives: sending extraordinary newsletters about the latest news from your company, or generating your marketing and sales campaigns, where you communicate, for example, relevant offers or a promotion campaign for a new product or service.


Automated emails
The third type is automated email, a highly valued alternative today to achieve agility and mass appeal, saving time and money. The personalization of these emails is obtained through your readers' data , which allows you to start an automated email sequence based on the monitoring of a contact's activity or search history on the site , from downloading an ebook to purchasing one of your products or services.

The biggest advantage of automated emails is that you don't need to send them manually, but rather they are sent automatically when you decide, that is, you can schedule them to be sent on a certain day, at a certain time and to a certain number of people.

Within automated emails, there are two types:

Transactional emails : These are emails sent after a commercial transaction. Examples of this type are a welcome email to a new subscriber, a booking confirmation, an online purchase or even emails to reset an account password.
Marketing automation emails : In this case, the content of these emails will be determined by the actions generated by the recipient. If, for example, your potential client attended a webinar that you were broadcasting, they may later receive a certificate or recognition for their participation in said webinar.